Vaseline’s Gluta-Hya Launch & Marketing Push
Case StudiesVaseline, a legacy skincare brand under Unilever, has long been associated with affordability and trust in skin protection. But in recent years, the brand has had to reinvent itself to capture the attention of younger, ingredient-conscious consumers. With hyaluronic acid (HA) and vitamin C becoming staples in facial skincare, Vaseline identified a gap: these hero […]