Generative AI (GenAI) is poised to transform the global automobile market, with more than 40–50 million car purchases each year expected to be influenced by AI-powered assistants by 2030, according to a new report by Boston Consulting Group (BCG) in collaboration with OpenAI.
The study, titled “Will AI Become the Best Car Sales Advisor?”, suggests that automakers who adopt GenAI early could see their sales rise by as much as 20% by the end of the decade. In contrast, companies slow to embrace AI-driven solutions risk losing up to 15% of their revenue as customers migrate to competitors offering more seamless, technology-enabled experiences.
“GenAI will not only accelerate sales but also rebuild customer trust by making car buying more transparent, seamless, and personalised,” said Natarajan Sankar, India Leader for Automotive and Industrial Goods Practice at BCG. He emphasized that in fast-growing markets such as Asia, speed of adoption will be the key differentiator among automakers.
The report highlights that AI assistants will act as brand-neutral advisors, helping customers compare financing options, configure vehicles, and even schedule test drives. This shift is expected to weaken traditional brand loyalty, pushing buyers to prioritize factors such as pricing, electric vehicle range, and lifecycle emissions over brand image.
To stay competitive, the study recommends that automakers strengthen their visibility on AI-powered platforms, collaborate with multi-brand marketplaces, and develop branded AI assistants to deliver hyper-personalised buying journeys.
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